Facebook fun or deepfake stuff?

You are probably wondering why so many people started posting their baby photos on social media. Or maybe you yourself took part in this Facebook challenge, like most users. What is a new e-challenge? And is it just for fun?

All tasks undertaken on social networks are very popular. This kind of virtual fun is not surprising, especially now, when we are closed in isolation, without the ability to communicate with friends and family, we strive for social interaction. This electronic entertainment gives us a sense of community, we can relieve the stress associated with the situation of the pandemic and the increasing exacerbation of quarantine. Do the creators of the new Facebook task “Upload a baby photo” have noble intentions under the current circumstances, or are they feeding on our emotions for completely different purposes?

Last year, as part of the 10yearschallenge campaign, we uploaded photographs from ten years ago. “Upload Baby Photo” lets you let your imagination run wild. Portal users are fighting for the laurel of the most spectacular metamorphosis (and there is something to laugh at …), commenting, putting likes – at first glance, this is a carnival of unbridled joy. For us. It would seem that good entertainment can have a second bottom. And someone rubs their hands with joy, but for a completely different reason.

Facebook’s challenge: truth or scam?

“Don’t talk to strangers,” our parents advised us. In an era of double life: real and virtual, someone must also tell us, “Don’t share everything on Facebook!”. Occupation, gender, place of residence, payment card number, phone number, marital status, and now photographs from childhood – 10, 20, 30 years ago. Do we have anything to hide? What if our data is to be used – for research, analysis, experimentation. What if someone decides to use them against us?

With regard to challenge 10yearschallenge, tech industry experts warned that through this seemingly innocent game, millions of people have leaked their personal data to Facebook analysts. What happened to them? They have been used in facial recognition algorithms to help them learn to predict age-related changes. You will think, “I don’t think this is terrible. I helped with scientific research.” In a sense, this is so. In a sense. Do you know a term like deepfake?

My personal data? You are welcome!

Przemyslaw Kreiza from the Institute for Computer Forensics explains in an interview with INNPoland.pl why we should think twice before taking part in a game in which we reveal our cards … with our personal data.

“All this social media activity is always profitable. A great example of this is the Facebook data scandal that we’ve dealt with on more than one occasion. Therefore, it can be assumed in advance that someone might have triggered this action for a specific purpose – perhaps for testing algorithms or marketing. I would not believe in the spontaneity and innocence of this game. Comparing children’s photography with what we look like today offers different analytical possibilities – this can be useful, for example, in face recognition systems. If we want our entertainment to be safe, we can exchange photos of our youth with people we trust”.

Deepfake – Who Does It Affect?

This threat can also affect you in the future. What is it about? Deepfake is an image processing technique that combines images of human faces using artificial intelligence. The title was taken from the nickname of the user who posted several porn videos made using the algorithm, using images of celebrities such as Gadot and Taylor Swift. There are many examples of this phenomenon. You probably associate the video (apparently) with Keith Harington’s face apologizing for the Game of Thrones finale, or the famous video in which former US President Barack Obama warns against the dangers of unethical use of digital technology.

Deepfake can be a very dangerous tool of intimidation, manipulation and discrediting. A similar event took place on the occasion of the release of the DeepNude app, which allows you to create images of naked women using photos of real people submitted to the app. What if you found your face there, similar to the one in the photo thrown in a carefree ordeal?

Based on materials from A-College. Written by Irina Werning

One thought

  1. Thank you for sharing this informative article. Deepfake technology is valuable in many ways for various industries – from entertainment to call centers. There are companies who are aware of the high impact it can have and who use it with caution, but there are unfortunately also one who use it with bad intentions. Voice AI Companies should implement a strict code of ethics and strong security measures to ensure that the technology is only used for positive purposes.

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